ModularCx was one of the startups selected to pitch at the Demo Day of the 2025 President’s Innovation Challenge, organized by the Talal and Madiha Zein AUB Innovation Park and hosted at Beirut Digital District (BDD).
The President’s Innovation Challenge is one of the key annual moments in Lebanon’s startup calendar, bringing together founders, investors, academics and policymakers. This year’s edition was a full-day event with a final awards ceremony.
The format
Each startup had three minutes to pitch, followed by questions and scoring from a jury that included AUB President Dr. Fadlo R. Khuri, Minister of State for Technology and AI Kamal Shehadi, and BDD CEO Mouhamad Rabah, alongside founders and investors from across the ecosystem.
BDD’s write-up listed ModularCx among the featured startups for our modular customer experience solutions built for scalable growth.
Taking part in the challenge is also part of our journey with the AUB Innovation Park. The programme has connected us with mentors, investors and fellow founders, and given us a strong base in Lebanon’s innovation community.
Where we are today
Today, Modular is an AI innovation company. We build AI products that help businesses in retail, commerce and operations sell and work smarter, and we are expanding across the GCC, including Saudi Arabia. Much of that work grows directly out of the 3D and customer-experience foundations this recognition celebrated.
“Pitching alongside some of Lebanon’s most ambitious founders was a reminder of how much talent this ecosystem has. We’re proud to be part of it.” Alexander Chehab, Partner, Business Development MENA & GCC, Modular
Read the full piece: Beirut Digital District: President’s Innovation Challenge Demo Day 2025
